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Salon, eatery go pink as part of breast cancer awareness

Hair extensions meant to spark discussion on mammograms

Oct. 5, 2012

New Berlin - Breast cancer survivor Dawn Panfil, owner of Hair and Body Solutions salon and spa, 15440 W. Beloit Road, has partnered with Aurora Health Care for a fifth year to sell pink hair extensions through October, breast cancer awareness month.

The extensions are meant to be conversation starters about the importance of mammograms in fighting breast cancer.

In addition, proceeds will go to the Aurora Breast Health Fund for education, prevention and survivorship. The cost of the extension is $15. In four years the fundraiser has raised more than $200,000 and helped many women who are uninsured or underinsured from time of diagnosis and beyond with living well programs.

Panfil has engaged 10 salons from Oshkosh to Kenosha to do the pink hair this year.

Three types of extensions are available. Participants can choose the traditional pink or fuchsia human hair extension that can be clipped in or attached more permanently.

New this year is the trendy feather hair extension in pink, available in limited quantities.

"We encourage everyone to 'Extend Awareness,' and show their true colors. Pink hair opens dialogue to remind women to get mammograms and helps us show our support and honor women warriors," Panfil said in a news release announcing the fundraiser.

In addition, Panera Bread & Café is donating 10 cents to the Aurora Breast Health Fund for each pink ribbon bagel sold during October.

The effort's Pink Possible funds go to education and outreach stressing the importance of mammograms. It goes to prevention through health care programs for uninsured and underinsured women. And it goes toward survivorship, helping women battle through cancer and those who have completed treatment by helping them get wigs, participate in support groups, wellness and well-being programs, counseling and nutrition programs. Survivorship programs are often not covered by insurance.

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