Voters guide for 2013 New Berlin mayoral election

March 19, 2013


AGE: 62

ADDRESS: 18330 Lynette Lane

CONTACT: (262) 544-4534;


OCCUPATION: owner of Ament Industrial Truck, 2140 S. Calhoun Road, New Berlin

EDUCATION: graduated from New Berlin West High School; certificates in auto mechanics and electric forklifts and internal combustion forklifts from Allis Chalmers and WCTC

PREVIOUS GOVERNMENT EXPERIENCE: elected alderman in 2001; Plan Commission, Board of Public Works, Finance Committee, Utility Committee, Fourth of July Commission, all for 12 years; chairman of Board of Public Works; legislative liaison to Madison

COMMUNITY INVOLVEMENT: on the board of directors of the New Berlin Chamber of Commerce and Visitors Bureau and the Weston Antique Apple Orchard Foundation

FAMILY: wife, Peggy, children Matthew, 29; Sherry, 42; and Beth, 43

What is the biggest challenge facing New Berlin in the coming years and how would you address it?

Maintaining the quality of our core services at a cost the taxpayers can afford. We must prioritize our needs then use our available resources where they are the most cost effective, rather than raising taxes. We can expand the tax base without destroying the quality of life that attracted us to New Berlin in the first place. We must focus our resources on redeveloping existing developed areas that have lost their economic vitality, instead of encouraging urban sprawl on our suburban east side or our rural west side.

What are the best reasons for people to vote for you?

I know how important it is that our local government understands it's here to serve you, the citizens, not special interests. I will work with the council in the best interest of our community rather than creating an adversarial relationship or blame them when something goes wrong. I will continue to treat the citizens of New Berlin with the respect you deserve from your mayor and I won't call you names if you disagree with me. I look forward to representing the entire city in the same respectful way I have for 12 years as alderman of the 7th District.


AGE: 52

ADDRESS: 3485 S. Long Acre Drive

CONTACT: (262) 789-8259;



EDUCATION: architecture and engineering, University of Illinois-Chicago; graduate, Dale Carnegie training

PREVIOUS GOVERNMENT EXPERIENCE: Alderman District 6 for two terms, 1995-2005; elected to two terms as mayor; numerous city commissions and boards; former chairman of Waukesha County Cooperation Council and current participant; participant in League of Wisconsin Municipalities lobby corps and urban alliance

COMMUNITY INVOLVEMENT: member and involved with annual festival of Elizabeth Ann Seton Catholic Church; on the boards of directors of Moving New Berlin Forward, New Berlin Chamber of Commerce and Visitors Bureau and the New Berlin Veterans Memorial Society; member of New Berlin Police Citizens Academy Alumni Association

FAMILY: wife, Sue; daughter Katie, 25; twins Kelly and Mike, both 23; and stepsons Nick, 24; Michael, 18; and Jeremy, 32

What is the biggest challenge facing New Berlin in the coming years and how would you address it?

The top challenge is finding quality developments that add to the tax base. Since other municipalities have the same idea, we must market New Berlin as a friendly and desirable place to do business. The city must be a supportive and helpful partner for interested parties. I have already streamlined the application and approval process for incoming businesses. We will continue to work regionally and statewide with other organizations to draw quality developments. We continue to actively market our great location nestled between two interstate highways, our low property taxes, our fine school system and our availability of skilled workforce.

What are the best reasons for people to vote for you?

My passion…

I care deeply about this community. I answer your calls promptly and work 24/7. I have dedicated my last 14 years as an elected official in New Berlin, the last eight as your mayor. I am fiscally responsible and have worked diligently with our highly qualified staff to create balanced, efficient budgets. I work hard promoting our great city to bring new businesses into New Berlin. I have retained over 5,000 jobs here. I'm confident I have demonstrated that the city's monetary success is because of my strong leadership. My wife and I are committed to this community.


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