America standing together is theme of New Berlin Fourth of July celebration

A motorcycle rider makes his patriotic way down National Avenue in New Berlin in a previous Fourth of July parade.

A motorcycle rider makes his patriotic way down National Avenue in New Berlin in a previous Fourth of July parade. Photo By Jerry Luterman

June 20, 2014

New Berlin — The theme of this year's New Berlin Fourth of July celebration is "America Standing Together" and organizers say there is no better example of that than the New Berlin Police and Fire Departments, so they are this year's parade grand marshals.

"These are extraordinary and dedicated people and we could not run this without the Police Department and the Fire Department," said Anida Rose, Fourth of July Commission chairwoman. Both the chiefs, she said, "Are so dedicated to what they do."

The proud procession will step off at 1 p.m. on the Fourth of July from Coffee Road and National Avenue, heading west on National to Al Stigler Parkway that it will take into Malone Park, 16400 W. Al Stigler Parkway, where most of the rest of the celebrations will take place.

The Racine Scouts Drum and Bugle Corps, a plum that the parade was able to get for the first time last year, will be back to thrill the crowds that usually top 20,000 along the route.

Also back after several years' absence will be horse units, said Cheryl Schober, coordinator for the Fourth of July Commission.

"We'll have three horse units this year," she said. "We haven't had horses in a few years, so, we're happy about that."

Brand new this year will be the Lutheran Vanguard Drum and Bugle Corps of Wisconsin that will join the many musical groups in the parade.

The Fourth of July parade will be the centerpiece of a three-day celebration that will include carnival rides, a footrace and walk/run, live music, a pie baking contest, family games and activities for all ages, a flashlight candy hunt, a children's parade, food, a petting zoo, a German Shepherd Dog Club demonstration, a dance presentation, and, of course, fireworks. Once again, Schoeneck Containers will sponsor the fireworks as well as two main stage bands and a band in the parade.

The New Berlin Junior Woman's Club National Dash 5K run or 2-mile run/walk has a new day and time this year. It has been moved to 7 p.m. July 2. It will still start at Malone Park, but will go north on Casper Drive and through a subdivision, instead of along National Avenue.

Runners and walkers can register at the yellow and white registration tent or online at The cost is $20 for preregistered participants, $25 on run day; $12 for age 12 and younger. Strollers are welcome but pets should be kept at home.

A new activity this year will be Mad Science from 5 to 7 p.m. July 4 featuring six science discovery activities for ages 5 to 12.

The activities are Diggin Dino's; Magic Bracelet; Superball Fun Station; Magnetic Magic; Voyage to the Planets; and Science Sleuth. Some of these activities will be free and some will have a small charge so the item can be taken home.

"We're always looking for things for the kids to do," Schober said. "We need to entertain the whole family."

Also new is that beer will be sold in cans and bottles instead of being on tap.

"We're hoping it will be more convenient because people are not walking around with an open cup," Schober said. Other festivals are going to cans and bottles and organizers want to see how it works for New Berlin's celebration, she said.

"We're asking everybody to help us with the recycling," she added.

New bands for the festival grounds this year are Alter Ego, Chasin Mason, Jonny T-Bird and the MPs, and Bobby Way and the Wayouts (back after several years).

Also, the layout on the festival grounds will be a little different this year. The food sellers have been moved from the north side of the grounds to the south side, Schober said. That's because the city upgraded electrical service making it easier to provide power to sellers on the south side, she said. "It's not too far from where they were," she said.

It also should be a bit easier to get to the grounds this year with a third satellite parking area added. Free shuttles will take people from Ronald Reagan Elementary School, 4225 S. Calhoun Road, from Walmart in the New Berlin City Center at Moorland Road and National Avenue and now from Holy Apostles Church, 16000 W. National Ave., to and from the festival grounds at Malone Park. The shuttle buses will be available until 11:30 p.m.

For a second year, Clear Channel Outdoor is helping the festival draw a big crowd by putting it onto all its electronic billboards in southeastern Wisconsin.


WEDNESDAY, JULY 2, MALONE PARK, grounds open 5 to 11 p.m.

5 to 11 p.m.– Spectrum Carnival with wristband special ($16 cash at City Hall cashiers office before July 1, $20 at gate)

7 to 11 p.m. – Alter Ego (west tent)

7 p.m. – National Dash sponsored by the New Berlin Junior Woman's Club

7 to 11 p.m. – Bobby Way and the Wayouts (east tent)

At New Berlin West High School Performing Arts Center

6:30 to 9:30 p.m. – Wisconsin Singers (free but ticket required), sponsored by BuySeasons

THURSDAY, JULY 3, MALONE PARK, grounds open 5 to 11 p.m.

5 to 11 p.m. – Spectrum Carnival wristband special

5:30 p.m. – Pie Bake off check-in at Schoeneck Containers Family Tent

6 p.m. – 10th Annual Pie Bake Off judging (entry form at

6 to 8 p.m. – family games & activities for all ages (center of grounds) sponsored by Waukesha State Bank

6:30 p.m. – New Berlin Lions free ice cream handout (11 years and younger)

7 to 11 p.m. – The Toys (west tent)

7 to 11 p.m. – Chasin Mason (east tent)

9:30 p.m. – New Berlin Fire Department Flashlight Candy Hunt (softball diamonds, sixth grade and under and bring a flashlight and bag for candy)


9 a.m. – Mini Parade lineup (main parking lot of City Hall, 3805 S. Casper Drive)

9:30 a.m. – Mini Parade sponsored by New Berlin Junior Woman's Club

Malone Park, grounds open noon to 11 p.m.

noon to 4 p.m. – Spectrum Carnival wristband special, rides continue to 11 p.m.

12:30 to 4:30 p.m. – Barefoot 'N' Bluejeans (west tent)

12:30 to 4:30 p.m. – Jonny T-Bird and the MPs (east tent)

1 p.m. – MAIN PARADE

3 to 8 p.m. – Jo-Don Farms petting zoo

3 to 7:30 p.m. – Magic Girls vs Heat Girls softball game (diamonds 4 & 5)

4 p.m. – German Shepherd Dog Club demonstration (center of grounds)

4:45 p.m. – Anita's Dance Company (east tent)

5 to 7 p.m. – Mad Science activities for ages 5 to 12 at Schoeneck Containers Family Tent

6 to 10 p.m. – Rhythm Method (west tent)

6 to 10 p.m. – Cherry Pie (east tent)

10 p.m. – FIREWORKS sponsored by Schoeneck Containers

Daily: carnival, concessions, games


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