New Berlin — A Nov. 1 opening is targeted for a new 44,000-square-foot Sendik's Food Market in the New Berlin Plaza, 3600 S. Moorland Road.
The store will be part of the shopping center that was previously occupied by Lang and Kohl's Food Store. The mall will be renamed Sendik's New Berlin Plaza.
New Berlin Enterprises, an investment group led by Devo Properties, purchased the New Berlin Plaza shopping center two weeks ago. The New Berlin Plaza is 82,000 square feet. Current tenants include Goodwill Industries and Shorewest Realtors.
New Berlin Enterprises also purchased three outlots currently leased to Taco Bell, Burger King and PNC Financial, and three residential properties along West Coffee Road. These properties are adjacent to the existing shopping center. The homes will be demolished to make room for an expansion of the shopping center.
Devo Properties principal Greg Devorkin said construction will begin immediately on a 17,000 square foot expansion at the north end of the shopping center. Upon completion, Goodwill Industries will move into the new space and Sendik's will take over the current Goodwill space. Goodwill is expected to move Sept. 1.
The new location will give Goodwill 2,000 additional square feet of store space, an improved entrance and drive-through drop-off.
Sendik's is owned by brothers Nick, Patrick and Ted Balistreri, and sister, Margaret Harris. They are the fourth generation to operate the business that dates back to 1926. The family's other stores are in Whitefish Bay, Wauwatosa, Mequon, Grafton, Elm Grove, Franklin, Germantown and Greenfield.
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