NOW:53146:USA01489
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01489
39°
H 39° L 32°
Clear | 8MPH
  • Share

New Sendik's could open this fall

Moorland Road center eyed for upscale grocery store

Feb. 2, 2010 | 1 comment

New Berlin — A proposal to open a Sendik's Food Market at the New Berlin Plaza, 3600 S. Moorland Road, is on its way to the Common Council for final approval Tuesday.

Both the New Berlin Plan Commission and Architectural Review Committee on Monday approved plans to remodel the building that has held a Lang Company store and Goodwill store. The Lang store moved to 17115 W. Bluemound Road, Brookfield, and Goodwill will move to an addition to be built onto the north end of the building. Three homes along Coffee Road will be razed to make room for the addition.

The 44,000-square-foot Sendik's store is expected to open Nov. 1, said developer Greg Devorkin, of Devo Management of Mequon. The store will be about the average size for a Sendik's, he said. The upscale grocery store will include have a liquor department.

Remodeling will start in late February or early March. The exterior will tie into the existing façade, Devorkin said.

Sendik's has a store and corporate headquarters in Whitefish Bay, and stores in Elm Grove, Germantown, Franklin, Greenfield, Grafton, Mequon and Wauwatosa.

The hours of operation will be 7 a.m. to 9 p.m. Sendik's will hire about 70 full-time employees and 80 part-time workers.

The plans also call for adding 22 parking spaces for the grocery store and 101 more to serve the new Goodwill store. That store is slated to open Sept. 1, Devorkin said.

The name of the New Berlin Plaza would change to Sendik's New Berlin Plaza.

The freestanding businesses, including Taco Bell, Burger King, National City and McDonald's, will not be affected, Devorkin said. The developer already controls the homes that will be razed.

Commission member Marta Broge said she hopes the farmers market that is held at the plaza by the New Berlin Chamber of Commerce can continue to operate.

"It is a nice thing for New Berlin," she said.

The chamber has not yet contacted the developer about the market, Devorkin said.

Welcome to our new commenting system.
  • You can register through your Facebook account, sign on with your Facebook password and use the same photo and screen name. If you don’t want your account tied to Facebook, you can keep your registration through our site.
  • You can now personalize your Journal Sentinel account with a photo even if the account is not tied to Facebook.
  • You can now reply to comments. Replies will be threaded to make conversations easier to follow.
  • You can continue to sort comments according to oldest first, newest first, and most thumbs up.
  • Your comments are archived on your own page.
  • Please notify us if you see personal insults or other irresponsible comments. We reserve the right to eliminate any comments and block any commenter who is not civil and respectful of others.

Discussion guidelines | Privacy policy | Terms of use

Limit of 2000 characters, 2000 characters remaining

Sort by
  1. I think Sendiks will be a wonderful addition to the New Berlin area and I am looking forward to shopping there. Sendiks has the most beautiful deli area and is very sterile looking. Their produce is outstanding along with their meat department. I for one, will be a loyal shopper at Sendiks.
Back to top
Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

advertisement

Local Crime Map

CONNECT    

advertisement

Latest Photo Galleries