New Sendik's could open this fall
Moorland Road center eyed for upscale grocery store
New Berlin — A proposal to open a Sendik's Food Market at the New Berlin Plaza, 3600 S. Moorland Road, is on its way to the Common Council for final approval Tuesday.
Both the New Berlin Plan Commission and Architectural Review Committee on Monday approved plans to remodel the building that has held a Lang Company store and Goodwill store. The Lang store moved to 17115 W. Bluemound Road, Brookfield, and Goodwill will move to an addition to be built onto the north end of the building. Three homes along Coffee Road will be razed to make room for the addition.
The 44,000-square-foot Sendik's store is expected to open Nov. 1, said developer Greg Devorkin, of Devo Management of Mequon. The store will be about the average size for a Sendik's, he said. The upscale grocery store will include have a liquor department.
Remodeling will start in late February or early March. The exterior will tie into the existing façade, Devorkin said.
Sendik's has a store and corporate headquarters in Whitefish Bay, and stores in Elm Grove, Germantown, Franklin, Greenfield, Grafton, Mequon and Wauwatosa.
The hours of operation will be 7 a.m. to 9 p.m. Sendik's will hire about 70 full-time employees and 80 part-time workers.
The plans also call for adding 22 parking spaces for the grocery store and 101 more to serve the new Goodwill store. That store is slated to open Sept. 1, Devorkin said.
The name of the New Berlin Plaza would change to Sendik's New Berlin Plaza.
The freestanding businesses, including Taco Bell, Burger King, National City and McDonald's, will not be affected, Devorkin said. The developer already controls the homes that will be razed.
Commission member Marta Broge said she hopes the farmers market that is held at the plaza by the New Berlin Chamber of Commerce can continue to operate.
"It is a nice thing for New Berlin," she said.
The chamber has not yet contacted the developer about the market, Devorkin said.
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