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Conservatively Speaking

State Senator Mary Lazich (R-New Berlin) represents parts of four counties: Milwaukee, Waukesha, Racine, and Walworth. Her Senate District 28 includes New Berlin, Franklin, Greendale, Hales Corners, Muskego, Waterford, Big Bend, the town of Vernon and parts of Greenfield, East Troy, and Mukwonago. Senator Lazich has been in the Legislature for more than a decade. She considers herself a tireless crusader for lower taxes, reduced spending and smaller government.

License plates could be going high tech


Many policy ideas, good or bad, tend to originate in California. Mired in a $19 billion deficit, the Golden State is desperately searching for ways to save money. The latest idea would be a first of a kind in the nation: electronic license plates.

The thought out west is that if we have electronic ads on big billboards, why not on automobiles

The Associated Press reports:

The device would mimic a standard license plate when the vehicle is in motion but would switch to digital ads or other messages when it is stopped for more than four seconds, whether in traffic or at a red light. The license plate number would remain visible at all times in some section of the screen. In emergencies, the plates could be used to broadcast Amber Alerts or traffic information. Interested advertisers would contract directly with the DMV, thus opening a new revenue stream for the state. Any cost associated with the initial research would be borne by the company, not the state.”

Thus far, California Governor Arnold Schwarzenegger and the California Highway Patrol are neutral on the proposal.

A major concern by some about electronic license plates could be what the Associated Press calls, “the next frontier in distracted driving.” Even so,
the California Senate has already approved the concept and the California Assembly is taking up the matter. Other states are also considering the plates.

Read more here.

Could electronic license plates come to Wisconsin

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