Conservatively Speaking

State Senator Mary Lazich (R-New Berlin) represents parts of four counties: Milwaukee, Waukesha, Racine, and Walworth. Her Senate District 28 includes New Berlin, Franklin, Greendale, Hales Corners, Muskego, Waterford, Big Bend, the town of Vernon and parts of Greenfield, East Troy, and Mukwonago. Senator Lazich has been in the Legislature for more than a decade. She considers herself a tireless crusader for lower taxes, reduced spending and smaller government.

The second day of shopping: DATCP's advice for consumers

This week, Wisconsin’s Department of Agriculture, Trade, and Consumer Protection (DATCP) will release tips for consumers on protecting their identities and their pocketbooks this holiday season.

Today: Price Accuracy: Getting Your Money’s Worth


"Wisconsin law requires stores to charge the lowest advertised price and refund any overcharge," said Janet Jenkins, Administrator of the Trade and Consumer Protection Division. “Consumers need to watch for possible price discrepancies.”

“Most overcharges are unintentional and the result of human error,” Jenkins added. “For example, updated pricing information might not be entered into a store’s computer system as timely as it should be. However, regardless of the reason, the law always benefits the consumer.”

The Bureau of Consumer Protection offers these tips to help avoid price scanner errors this holiday season and throughout the year.

DATCP's tips:

  • Write down prices or special sales as you shop.
  • Bring store ads with you.
  • Watch display screens as items are being scanned.
  • Speak up if you think you are overcharged.
  • Demand any refund due you while still in the store.
  • Report pricing errors to state or local weighs and measures inspectors to prevent other shoppers from being charged too much.

Have a complaint or a question? You can contact DATCP at their website, via e-mail at; or call toll-free at 1-800-422-7128.

Tomorrow: New Gift Cards Rules in Effect This Holiday Season

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